88rising

88rising (stylized as 88⬆), formerly known as CXSHXNLY (pronounced "cash only"), is an American record label founded in 2015 by Sean Miyashiro and Jaeson Ma. The company is known for promoting Asian and Asian American artists in the global music market. They have also build a multimedia ecosystem that spans music, video production, live events, and digital content. According to their website, Miyashiro describes it as a "hybrid management, record label, video production, and marketing company". Since its founding, 88rising has grown from a grassroots, online-focused creative collective into a global platform with offices in New York City, with additional offices in Los Angeles and Shanghai. The company serves as a music platform and record label primarily for Asian artists such as Keith Ape, Rich Brian, Niki, and previously Joji. In 2019, 88rising was awarded Label of the Year by Netease, one of the largest music streaming platforms in China. Outside of its core group, the company has collaborated with other artists, most notably KOHH, CL, DPR Live, Yaeji, Phum Viphurit, Verbal, and Hikaru Utada. Since its genesis, the label has produced chart-performing releases while developing partnerships with major entertainment companies. One of their more mainstream partnerships came in the form of producing the soundtrack album for Marvel Studios' Shang-Chi and the Legend of the Ten Rings in 2021. The company has also expanded its footprint into the live event space. It launched their inaugural Head in the Clouds festival in 2018 in Los Angeles, before hosting festivals in New York City, Indonesia, the Philippines, and China. The label has also curated multiple showcases in Coachella, specifically in 2022 and 2024, where 88rising had dedicated takeover stages at Coachella. Critics, journalists, and scholars have noted 88rising's role in shaping contemporary Asian representation all across the world, as they emphasize the label's influence on collaboration, trends, and visibility of Asian artists in pop culture and mainstream media. The company has been described as one of the most prominent platforms in advancing Asian and Asian American voices in global music and youth culture.